Last updated: 25 October 2026
1. Who we are
The controller of the data processed through Giftpacks.eu is:
The Basket OOD
UIC: 204971380
VAT number: BG204971380
Registered office: 3 Lamar Street, Sofia, Bulgaria
Email: sales@giftpacks.eu
Telephone: +359 877 919 171
In this Policy, “we”, “us”, “our” and “Giftpacks.eu” refer to The Basket OOD.
2. What cookies are
Cookies are small text files that a website may store in the browser of your computer, telephone or other device.
They allow the website to remember certain information, such as the contents of your shopping cart, selected language or currency, privacy preferences or whether you are signed in to your account.
We may also use similar technologies, including browser local storage, pixels, tags and identifiers. In this Policy, the general term “cookies” also includes such technologies where they perform a similar function.
3. When we use cookies
Giftpacks.eu may use:
first-party cookies set directly by Giftpacks.eu;
cookies set by providers of technical, analytical, advertising or other services;
session cookies deleted after the browser is closed;
persistent cookies retained for a specified period or until you delete them.
Strictly necessary cookies are used without prior consent where they are required for the operation of the website or to provide a service expressly requested by you.
All other categories are activated only after you give prior, freely given, specific and informed consent.
4. Cookie categories
4.1. Strictly necessary cookies
These cookies are required for the basic operation and security of the online store. Without them, the website or a service requested by you cannot function properly.
They may be used to:
create and maintain a user session;
retain products in the shopping cart;
enable access to a customer account;
protect forms and prevent misuse;
support a secure checkout process;
remember your cookie choices;
perform other technical functions expressly requested by you.
These cookies do not require consent. The legal basis for any subsequent processing of associated personal data may be performance of a contract, taking steps at your request, compliance with a legal obligation, or our legitimate interest in maintaining a secure and functioning online store.
They are normally retained for the duration of the session or for up to 12 months where necessary to remember a choice made by you.
4.2. Preference and functionality cookies
These cookies allow the website to remember choices such as:
preferred language;
selected currency;
regional or display settings;
other conveniences that are not strictly necessary for the operation of the store.
They are activated only with your prior consent unless a particular cookie is required to provide a function expressly requested by you.
They are normally retained for up to 12 months unless a shorter period is stated in the Cookie Settings panel.
4.3. Analytical and statistical cookies
If you allow them, analytical cookies help us understand how visitors use Giftpacks.eu, including:
which pages are visited;
how long visitors remain on the website;
which pages directed visitors to the store;
which technical errors occur;
which features could be improved.
This information may be associated with an online identifier, device, approximate location, browser or actions performed on the website.
Analytical cookies are activated only after your prior consent. Refusing them does not restrict access to the store or prevent you from placing an order.
The particular provider, cookie names, purposes and retention periods are displayed in the Cookie Settings panel before consent is given.
4.4. Marketing and advertising cookies
If you allow them, marketing cookies may be used to:
measure advertising campaign performance;
limit how often an advertisement is shown;
create advertising audiences;
present more relevant advertisements;
determine whether an advertisement resulted in a visit or purchase;
link activity between Giftpacks.eu and advertising partner platforms.
These technologies may allow external providers to recognise your browser or device and combine information with data obtained from other websites and services.
Marketing cookies are activated only after express prior consent. Refusing them does not restrict access to Giftpacks.eu.
The particular partners, purposes, cookies and retention periods are stated in the Cookie Settings panel.
5. Current list of cookies
The current list of cookies must be accessible through the Cookie Settings link or button.
For each cookie or similar technology, the list specifies:
name;
provider;
purpose;
category;
duration;
whether a third party has access to it.
Where a new provider or purpose requires consent, the relevant technology must not be activated before the information is updated and valid consent is obtained.
6. Your choice
When you first visit Giftpacks.eu, you can:
accept all optional cookies;
reject all optional cookies;
select individual categories through Cookie Settings.
Optional categories are not selected in advance.
The option to reject must be as easy to find and understand as the option to accept.
You may use the website and place an order even if you reject analytical, functionality or marketing cookies. Certain optional conveniences may not operate without the relevant permission.
Closing the banner, silence, pre-selected boxes, scrolling or continuing to browse do not constitute consent.
7. Changing or withdrawing consent
You may change or withdraw your consent at any time through the Cookie Settings link, which must remain permanently available in the footer of Giftpacks.eu.
Withdrawing consent must be as easy as giving it.
Withdrawal does not affect the lawfulness of processing performed before withdrawal. After withdrawal, we stop the future use of the relevant technologies. Cookies already stored may also be deleted through your browser settings.
We may periodically request your choice again where:
the retained consent has expired;
a new provider or purpose is introduced;
a material change is made to the technologies used;
the law or guidance from a competent authority requires it.
8. Browser settings
Most browsers allow you to view, block and delete cookies.
Blocking all cookies through the browser may prevent the shopping cart, account login, saved preferences or checkout from working properly.
Browser settings do not replace the choices available through the Giftpacks.eu cookie banner.
9. Third-party content and services
Giftpacks.eu may contain links to or embedded content from other websites, such as a map, video, social network or payment service.
An ordinary link to an external website does not necessarily mean that its cookies are stored before you visit it.
Where embedded content may store optional cookies, it must remain blocked until the relevant consent is given or be loaded after an express action by you.
Once you visit an external website, its privacy and cookie rules apply.
10. Payments
When you select online payment, you may be redirected to the secure environment of a bank or payment operator.
Cookies strictly necessary for security, authentication and completion of the requested payment may be used without separate consent.
Processing carried out within the bank’s or payment operator’s own environment is also governed by its privacy and cookie policies.
11. Personal data
Some cookies and similar technologies may contain or generate online identifiers that constitute personal data.
Where personal data is processed through these technologies, we apply the principles of lawfulness, fairness, transparency, purpose limitation, data minimisation, accuracy, storage limitation and security.
Further information about the controller, processing purposes, recipients, retention periods and your rights is available in our Privacy Policy.
12. Transfers outside the European Economic Area
Some external providers may process data outside the European Economic Area.
Where applicable, such transfers are made under a lawful mechanism, such as an adequacy decision, standard contractual clauses or another permitted safeguard.
Information about particular providers must be available in Cookie Settings and in the Privacy Policy.
13. Retention periods
The duration of each cookie is stated in Cookie Settings.
Session cookies are normally deleted when the browser is closed. Persistent cookies remain for the stated period or until deleted by the user.
We do not retain records of consent for longer than necessary to demonstrate the choice made and comply with applicable legal obligations.
14. Changes to this Policy
We may update this Policy following changes to the website, service providers, technologies or legal requirements.
The date of the latest update appears at the beginning.
Where a material change affects existing consent, we will request a new choice before activating the relevant optional technologies.
15. Contact and rights
For questions about cookies and personal-data processing, contact:
The Basket OOD
Email: sales@giftpacks.eu
Telephone: +359 877 919 171
Address: 3 Lamar Street, Sofia, Bulgaria
You may exercise your applicable data-protection rights and lodge a complaint with the Bulgarian Commission for Personal Data Protection through the current channels published on its official website.
